Case study · in production, August 2026

Relo Radar

A personalised, password-free property portal that a Fort Worth buyer's agent creates by adding one tag to a contact in the CRM. The portal fills itself from the live MLS, delivers its own link by email and SMS, and sends every buyer action back as agent-readable activity.

Client: Relo Radar TX, LLC
Role: Design & engineering, solo
Data: Live NTREIS/Trestle IDX feed

The shape of the problem

More incoming leads than a small team could answer. Every campaign that worked made it worse: growth meant either hiring, or letting leads go cold.

What I learned about the field

Sales teams that don't use AI will lose long-term. An agent in the line-up changes what a small team can handle, and consistency stops depending on how busy the week is.

What runs autonomously

The system handles

Answers every incoming lead, holds the conversation, scores and qualifies it
Books qualified buyers straight into the senior sales manager's calendar
Reads and writes the CRM: the same records the team works in, not a silo beside them
Runs the active outreach to prospects, on schedule

People keep

The senior sales manager takes the booked calls
The team keeps full visibility: the agent's notes land in the CRM next to theirs

Forty-eight seconds through all five flows, captured from production.

The portal itself: the buyer's name and criteria in the hero, then the three tabs: Current Listings, Past Sales, Private Sellers.

The blur is the feature: private sellers show approximate area, beds and acreage only; exact addresses never reach the browser.

Every tap is a CRM note

The portal exists so the agent knows what the buyer actually wants. A like, a favourite, a showing request: each one is, at the same moment, a note appearing on the buyer's record in the CRM.

The signature loop: a like, two favourites, each confirmed by a toast, then the Favorites filter cutting thirty-five homes down to two.

One home: the gallery, “Why it made the list”, and the action row the whole product exists for.

The same portal on a phone, where buyers actually open it.

Outcomes

Team: Lead volume grew; headcount didn't have to
Coverage: Every lead answered, outreach runs on schedule

Written by Arsenii Demydov · Published 28 August 2026 · Updated 29 August 2026