Case study · shipped 2026

HypeLab

HypeLab's landing page sells Mia, a voice AI agent for real-estate agencies. The page doesn't describe her — it hands you a microphone. You talk to her in the browser, and the CRM table below the fold fills itself in with what she just learned about you.

Client: HypeLab
Role: Design & engineering, solo
Stack: React · Twilio Voice · SSE

The whole pitch is in the first three seconds: the headline rewrites its own verb — Never Misses, Qualifies, Nurtures — while “Leads” holds still.

A cinematic composite of Mia behind the headline. The entire mid-section of the hero is one click target.

Hover, and the idle microphone becomes a live, pulsing call button — the demo is the sales pitch.

The proof is live

Below the fold sits a real CRM table. While you talk to Mia, it fills itself in — webhook-driven, streamed to the page as it happens. No screenshots of a product; the product, running.

You talk; the CRM row fills itself in, in real time.

The integration hub — where Mia plugs into the agency's existing tools.